Southwest Saw leads in providing products and services to the US meat processing and retail food industries. Offering band saw blades, grinder plates, cutlery, butcher supplies, and spices, they ensure nationwide, same-day service with highly trained technicians.
The Project
This client wanted an E-Commerce site that was industrial, yet clean and bold. And feature the products they sold along side information about the company.
How I Approached This Project
In order to capture a balance with their needs, I opted for creating that bold feeling with the angled accents that added a streak of red. Because they sold sawblades, the diagonal represents a more abstract idea of cutting rather than using a graphic or icon of a sawblade.
I allowed the images on the site to bring the design language to still showcase that they, indeed, work with and sell sawblades.
I also designed a shopping section that would allow the clients to freely add products to their catalogue.
Showcase
