NSG's neuropsychologists enhance cognitive function and mental wellness through clinical evaluation. They collaborate with health professionals for accurate diagnoses and improved outcomes, offering diverse services from evaluations to psychotherapy.
Neurocognitive Specialty Group
The Project
NSG approached us looking to redesign their site as they transitioned to a “Business-to-business” model from a previous “Patient” centered model.
They wanted to lean into simplifying their brand colors and developing a clean and crisp look.
How I Approached This Project
My goals were to keep their original motif of puzzle pieces and streamline their brand colors. Originally, their previous design relied on softer colors and feel friendly and approachable as they leaned towards interacting with patients.
I opted for a higher contrast between colors to help add that “crisp” feel and reduced the palette to a few colors.
By keeping to a main, cool blue, and use of negative space, we can keep the feeling of breathability and a clinical feel as they move towards a more focused business.
Before
After
Showcase
